One of the main reasons behind this growth is the increasing demand for eyewear products among consumers in India. With the rise in disposable income and changing lifestyles, consumers are becoming more conscious about their appearance and are willing to spend more on fashion accessories, including eyewear. Moreover, the growing awareness about the importance of eye health has also led to an increase in demand for prescription eyewear.

The eyewear market in India is witnessing several trends that are shaping its growth trajectory. One of the major trends is the shift towards online retail channels. With the increasing penetration of the internet and smartphones, consumers are increasingly buying eyewear products online, which is driving the growth of e-commerce platforms. Another trend is the rising popularity of branded eyewear products, which are perceived as being of higher quality and style.

India is a diverse market with unique local circumstances that are shaping the growth of the eyewear market. One of the key factors is the high prevalence of myopia in the country, which is driving the demand for prescription eyewear. Moreover, the presence of a large unorganized sector in the eyewear market is also a unique aspect of the Indian market. This sector comprises small, local players who offer low-priced eyewear products, which are popular among price-sensitive consumers.